Why Smart Home Technology Matters to Buyers

Why Smart Home Technology Matters to Buyers.

Smart home technology is quickly becoming the new norm in real estate. Buyers in Central Arkansas are asking about smart home technology more than ever, and sellers who highlight these features are seeing stronger interest and faster sales.

Nearly 60% of sales associates say they now see more smart home features in listings than just a few years ago. One in three also report that homes with smart features sell faster.

The 2025 Consumer Electronics Show in Las Vegas made one thing clear: smart homes are here to stay. Members of the Coldwell Banker Real Estate marketing team attended CES. The team couldn’t walk more than a few feet without encountering a new piece of smart home technology. From security systems with advanced motion sensors to innovative systems that allow for lighting control from mobile devices, Smart home technology appeared everywhere.

Inspired by CES, Coldwell Banker compiled a list of the top 25 smart home products and technologies that matter most to buyers, based on the Coldwell Banker survey and CES favorites. The list is grouped into seven categories: security, temperature, safety, lighting, entertainment, appliances and overall connectivity.

Check them out below and follow along all week as we continue to highlight smart home technology on the Blue Matter blog and through social media with #smarthomeweek.

Smart Security

1. Kwikset Kevo Smart Lock – Turns a smartphone into a key. Sellers can grant temporary access to agents or service providers. Buyers simply download the app to take control.

2. iSmartAlarm –A DIY, contract‑free system with sensors, switches, and cameras. Packages start at $199.

3. Oplink Connected– Designed for larger homes, this system includes sensors and cameras. Everything is managed through a mobile app.

4. SAGE Security & Home Automation– A TV‑centric system that lets homeowners monitor children, answer the door, or adjust the thermostat from the couch.

Smart home technology is more than a passing trend — it’s shaping buyer expectations. From smart locks to thermostats and security systems, these features can make a home stand out in today’s market. In Central Arkansas, even small upgrades can give sellers a competitive edge and help buyers feel confident about their investment.